// Sponsored Editorial Franchises

I collaborated directly with the marketing and sales teams to create high-fidelity design mockups used to pitch sponsored editorial franchises to potential brand partners. The business goal was to visualize immersive digital issues that sales teams could present as premium sponsorship opportunities. The Challenge: The brief required distinct visual identities for multiple demographics within a tight timeframe. I needed to design flexible editorial frameworks that felt specific to unique audiences ranging from Gen Z investors to retirees, while also introducing new interactive elements to the site. Cross-Functional Collaboration: Worked closely with sales stakeholders to translate complex pitch concepts into tangible visual assets that supported active sales cycles. Audience-Specific Design: Created unique layouts and typography systems tailored to specific user groups. This included a high-energy "FIRE" aesthetic for Gen Z and a sophisticated "Reinvention" style for Gen X.

Key Contributions

Interactive Component Design: Designed new engagement-driven UI patterns, including interactive maps and quiz layouts. I collaborated with the front-end engineering team to ensure these new components were feasible for implementation and scalable across different franchises. Brand Identity: Designed custom logo marks for franchises like "Owning It" and "Finance Your Future" to establish a cohesive brand feel for each pitch deck.