Sponsored Packages for Investopedia

A sponsored package is a branded content initiative where a series of articles are sponsored by a brand. These articles feature the sponsor’s logo, align with their messaging goals, and are accompanied by display ads across the package.

As Art Director, I led the visual direction for each package—collaborating closely with editorial, writers, and editors to ensure the design supported both the sponsor’s goals and Investopedia’s audience. I researched target demographics and user intent to craft visuals that delivered clear, strategic messaging and drove engagement.

Action Plan 2025

Sponsor: iShares
A mid-year outlook and strategy series designed to help investors reassess and refine their plans for the second half of 2025. Featuring insights from Investopedia’s “Investor Activity Survey,” the package explored market trends, portfolio shifts, and long-term goals—positioning iShares as a trusted partner for informed investing.

iShares sponsored the package to align their brand with forward-thinking strategies and reach high-intent investors actively planning their next moves.

I collaborated with Zach Hackman to art direct and illustrate Google Discover-optimized visuals for the landing page and editorial content. Design choices were guided by performance data and crafted to support iShares’ messaging while maximizing visibility and engagement.

Harnessing Innovation

Sponsors: ManuLife
A new-to-market editorial resource offering strategic insights for financial advisors aiming to build resilient, future-ready portfolios through innovation and tech sector investments. The series featured market research, investment strategies, and recommendations tailored for advisors focused on long-term growth.

We partnered with Jun Cen for the landing page illustration and Julie Bang for supporting article visuals. I served as Art Director, guiding the visual identity of the package to align with sponsor goals and appeal to a forward-looking, advisor audience.
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Guide to Annuities

Sponsor: Lincoln Financial Group
An essential editorial series helping readers understand how annuities can provide steady income in retirement. The guide covers key topics like early withdrawal penalties, tax strategies, future payment options, and more—serving those planning for retirement or already retired.

I art directed the full package, working with Rose Wong to create engaging, accessible visuals that support sponsor messaging and connect with a retirement-minded audience.
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Life Insurance Guide for Families

Sponsor: Gerber Life Insurance
A comprehensive editorial package designed to help families understand life insurance—from whole and term policies to universal options. The guide offers comparisons, real-life scenarios, and expert insights on selecting policies, beneficiaries, premiums, and benefits to support long-term financial security.

I art directed the package and collaborated with Joules Garcia to create custom illustrations that seamlessly incorporated Gerber Life’s branding and conveyed trust and clarity for a family-focused audience.
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Investing in the S&P 500: A Guide for Wealth‑Builders

Sponsor: Fidelity

A new‑to‑market editorial package that helps readers master S&P 500 investing. From selecting top-performing index funds to understanding how major companies influence the market, this guide equips investors with the tools to build diversified portfolios and drive long-term growth.

As Art Director, I worked with Michela Buttignol to craft photo‑collage visuals that use gardening as a metaphor for investing—making complex financial ideas more relatable and visually engaging.
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The Real Deal: How To Actually Buy Your First Home

Sponsor: Homes.com
A digital editorial series demystifying the homebuying process for first-time buyers. Topics include assumable mortgages, buying with a friend, rent-to-own options, choosing the right loan, prepping your credit, and alternative paths to single-family home ownership.

I art directed the full package, working with Barbara Gibson and Marta Kochanek for header illustrations and portraits, and Michela Buttignol for accompanying illustrations—creating a cohesive, approachable visual system to guide and empower new buyers.
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