Roles: Art Director
Homes.com × Investopedia – First-Time Homebuyer Series
Project Overview
A branded editorial series for Investopedia, sponsored by Homes.com, aimed at demystifying the homebuying journey through real-life stories. The goal was to build trust and awareness for Homes.com while maintaining Investopedia’s authoritative editorial voice.
Role
Visual storytelling, art direction, creative systems
Contributions
Developed the visual direction and storytelling structure
Commissioned and art directed custom illustrations
Built styleframes and mockups for editorial and ad integration
Designed a cohesive color and type system across articles
Ensured native, brand-aligned sponsor presence
